As a freelance qualitative researcher I help you to connect with consumers and understand their unique stories.
With a keen eye for detail and a passion for uncovering the hidden stories behind consumer behavior, I am dedicated to helping clients gain the insights they need to succeed in today’s competitive market.
I manage some or all elements of your qualitative research project, according to your needs.
I offer comprehensive management of various aspects of a research project, tailored to your specific requirements.
My role is adaptable, allowing you to focus on the areas where you need the most support, ensuring that the project progresses smoothly and meets its objectives.
Preparing proposals for your clients
Crafting clear, tailored documents that outline the research objectives, methodology, timelines, and deliverables in your companies design.
Moderation of IDIs & focus groups
I moderate individual interviews, duos and focus groups. Great moderation is critical to the quality of the insights uncovered. Empathy, curiosity and a sense of asking the right questions allows to connect with the human behind the ‚consumer‘.
Reporting & Presentation
Providing comprehensive insights and actionable recommendations, meticulously crafted to empower the business with a competitive edge in your companies‘ design.
Prepare research material
Creating research materials such as structured interview guides, screeners, pre-tasks, test material & gathering relevant background information.
Supervision
Overseeing interview processes to ensure quality and consistency, as well as providing feedback, and ensuring accurate data documentation and analysis.
Project Management
Research projects are intensive to manage:
From initiation to completion, I can navigate the complexities, offering a tailored approach that guarantees success and enhances thee project’s overall efficiency.
“In the heart of every brand lies a captivating story. Through qualitative research, I help to unravel these narratives, forging connections that go beyond data and define authentic market experiences.“
Julia Gill